Big Data. Data-driven decision making. They are more than buzz words; they are requirements in today’s competitive business environment. Data empowers organizations to respond almost in real time, but does “fast” decision making it also create problems?

This session will explore the value of data and data-driven decision making, but also examine the pitfalls of decisions made solely using data. We will compare the difference between ethical decision making and data-driven decision making and how organizations can incorporate and embrace ethical decision making while still leveraging insights provided by data. We will also examine why critical thinking skills are so important when working with data and how data can be both unwittingly and willingly manipulated to alter perception and sometimes reality.