No one enjoys being audited, but audits are continuously helping organizations improve – improve processes, improve results, and improve employee behaviors.
Leadership will often pay external consultants handsomely for the skill sets that their auditors already have and work that could often be done by the audit team. So why does this happen? It is often perception. Is there anything audit can do about it? Yes! This session will focus on how audit can use branding and marketing approaches to improve client perception and relationships by creating a brand, making commitments and promises, using intentional empathy, and establishing collaboration.
Join us to learn about branding and marketing in audit.
CPE: 1.0 | Field: Auditing | Delivery: Group Internet Based
Level: Basic| Prerequisites: None
Who Should Attend: Anyone wanting to learn how Audit can add value.
Verracy is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Texas State Board of Public Accountancy, 505 E. Huntland Drive, Suite 380, Austin, Texas 78752 www.tsbpa.state.tx.us
This is a free webinar. You can cancel any time at no charge. To learn about Verracy’s cancellation and refund policy, visit our website.
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