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Free Webinar Series: Essential Influence & Persuasion Skills

How to Motivate and Improve Outcomes

Anytime you interact with others, you are inevitably trying to convince them to listen to you, hear your side of the discussion, win them over, buy something, or make a decision. Even simple interactions like deciding where the group will go to lunch involve influence and persuasion skills.

The ability to be influential during a relationship, engagement, or project can minimize the need for negotiation or conflict management while at the same time provide the foundation for effective negotiating skills and successfully dealing with conflict when it can’t be avoided. Mastering influence and negotiation skills can be incredibly valuable for auditors.

Learning Objectives:

  • Define and understand the difference between influence and persuasion
  • Learn the ATTic Framework – the components of influence
  • Learn how influence and persuasion skills can help avoid conflict
  • Discover how influence and persuasion skills are the foundation for effective negotiation and conflict management


CPE: 1.0 | Field: Communication| Delivery: Group Internet Based
Level: Beginner | Prerequisites: None | Who Should Attend: Anyone interested in learning to have more influence and be more persuasive.

Verracy is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Texas State Board of Public Accountancy, 505 E. Huntland Drive, Suite 380, Austin, Texas 78752

Cancellation Policy:   This is a free webinar.  You may cancel at any time.

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