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The Secret Ingredient for Audit Effectiveness – Credibility

The Secret Ingredient for Audit Effectiveness – Credibility

May 7, 2021 12-1pm CDT


As auditors, we ask people to change. Change what they do and change how they do their job. This is not an easy ask. Some clients dig in and some get insulted. So how do we improve our odds to evoke positive change? The client has to have faith in our intentions, our experience and most importantly, our credibility. We need the audit client to embrace our work to ensure the positive change occurs. We need to be likeable, trustworthy, and credible. This session will address what it takes to make that happen and ways to overcome the challenges we inevitably face in doing so.

In this Webinar, you will:

  • Define what it means to be credible as an auditor.
  • Understand why credibility is a key element for audit effectiveness.
  • Learn ways to build credibility.



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